A recently published industry analysis forecasts a USD 62415.2 billion eCommerce industry by 2030.
However, this is a positive development; it also indicates that the world of eCommerce is getting more competitive with brands vying for consumers’ attention and loyalty. You have to come up with fresh ways that will enable your shop to distinguish itself as unique among all others under such heightened competition and rivalry.
In this regard, the best way forward begins with designing or refurbishing your site. It is typically the first thing that your visitors and customers set their eyes on. Therefore, it should be appealing to allow an easy experience, make more sales, and increase recurring sales.
The following are the main elements of good eCommerce web design that you need to consider when designing your store:
Why should you care about your website and what is the purpose of it in your eCommerce business?
According to Storyblok’s State of eCommerce 2023, 42 percent of users make up their minds on whether to stick around or go away from a website in ten seconds, and 20 percent do it within five seconds. In response to this question, half of them mentioned appearance while 45% emphasized simplicity.
Unfortunately, out of all eCommerce business entities, only 28% are concerned with designing better websites. Rather they are concentrating on having more add-ons as well as modes of payment, that are not usually serious concerns of the consumers.
The result? The lost opportunities for companies that could attract prospective consumers.
People always make judgments about any eCommerce regardless of how profitable the business idea may be, and that’s why your website should be very appealing. A little detail in the website’s design may make it difficult for a visitor or a customer to continue until he or she gets fed up and leaves.
Spending time and effort in building or improving your eCommerce website’s design helps you. Guidance from experts offering custom eCommerce website development services can enhance your website too.
Create a great first impression:
A good website must be appealing as it keeps the consumers intrigued and hence results in more clicks with an increased duration of time on that particular site.
Keep up with your competitors:
While shopping, consumers judge a site by how easy it is to use and look at. They could easily switch to your competitor’s site if it is more navigable and attractive than yours.
A well-tailored website has a great opportunity to convert even more visitors into paying clients, boosting conversion rates. Conversions lead to more profits and better business.
Improve your search engine optimization (SEO) rank:
Your SEO rank improves when visitors to your sites stay longer and proceed to click on more product or service pages.
Raise your company or brand profile:
Your website can act as an effective marketing tool for your business. Post it in several digital marketing locations, such as a blog or through social media, just to increase your brand’s prominence and cut costs for advertising.
Hence, where do you direct your energy so that your site can be customer-friendly, visually attractive, and sales-friendly? Therefore, let us briefly present the crucial factors that make your website deliver an excellent UX experience for users.
What are the elements of effective eCommerce website design?
1. Clean, responsive design
According to a survey, customers value simplicity and visual appeal when it comes to their online experiences. They desire clarity and a good appearance.
Consider it as your physical location. You would place some appealing articles on the shop‘s window that would attract visitors. Likewise, this aspect applies to an eCommerce website too.
Do not flood their minds with many paragraphs and pictures. Rather than this, just use some pictures and words to express your main idea.
2. Consistent branding
Offline, your customers already know your brand. But would this recognition be there online?
The look and style of your physical store should also be reflected in your eCommerce website. Failure to display this means that your visitors and customers will not know if they are in the correct position or not.
Designing a good website commences with the omnichannel approach of branding your site. Ensure your site, social media pages, blog, and other digital channels offer a similar ‘personality’ to the one at your physical location.
3. Clear, intuitive navigation
Ease of navigation makes up 65 percent of what people call a positive user experience on a site.
If your website is hard to navigate, your customers will not be able to locate what they are looking for resulting in loss of sales.
4. A compelling call to action
Users should not only be capable of navigating through your website, but they also need to understand what steps will follow afterward.
Ensure that your CTAs are outstanding, simple, and non-frictional to improve conversions. The color theory can be used as one of the options for doing this. The same does not apply to CTA button colors since there is no single color that fits all.
5. High-quality photos and videos
The best visuals play a crucial role on any eCommerce site because they help customers decide whether or not to buy.
Take photos at various angles of your product as well as lifestyle photos that describe your services.
6. Optimized shopping cart
The main thing you need to focus on is revenue. An optimized shopping cart is vital to meeting this objective.
Ensuring that your products are accessible via clicks will help you improve the shopping cart experience. This enables customers to check out the size, color, model, and other attributes of goods before any sale takes place.
Build a consistently good experience
Your site’s design is your single shot at making that all-important first impression—don’t cut corners.
However, if you do not know how to integrate all these in your store, get help from companies providing custom eCommerce website development services.
They have many eCommerce specialists, UX designers, and web developers within their digital service marketplace that could either construct or enhance your website’s design.