2024, the new year is ahead so your marketing strategy should also be new. It is time to replace your old packaging style with sleeve boxes that can give you excellent branding and marvellous sales.
The Canadian market has native as well as local buyers so the packaging must also contain the touch of the unique blend of different ethnicities. This new year you have to modify the old ways of your brand promotion because now you have the excellent option of custom sleeve boxes.
But how packaging can be a marketing strategy? If you remember we have been using logo-printed boxes to get a marketing tool for ourselves. Then why not we can build most of our branding on boxes? Let’s share some of the ways in which you can use sleeve boxes wholesale as your strong branding tool in this new year of 2024.
- Do Networking With Packaging
When you feel like you are not getting much attention from the customer then leave the new world of digitalization and go offline. This means that now you have to start using complementary strategies to promote your business which is marketing.
Take your custom printed sleeve boxes to trade shows, exhibitions, and businesses. This way you can give your customers a physical presence of your brand and become popular. You can use different typography in different textures and get the attention of the target audience.
- Give A Personalized Touch To The Boxes
Customers love to feel valued and with custom boxes, you can give them this experience. You can add small business cards in your kraft sleeve boxes and make an emotional connection with the customers.
Your business cards will promote your brands and a personalized note on them will make the customers feel valued. This is one of the best ways in which you can earn loyal customers for your brand.
- Revamp Your Visuals
Consistency is a good thing but not always. Using the same imagery, graphics, and typography on the boxes is not always a good option and it is always better to revamp the design or artwork of your sleeve packaging to create a new experience for your customers.
Many companies in Canada call branding agencies to get guidance about their branding promotion and marketing. Those companies always do a good job but are quite expensive. You do not have to spend millions of dollars on these companies as the new graphics, colours, and logo on cardboard sleeve packaging will do this for you.
- Spread Your Name With Referrals
Your customers are not a simple asset for your brand they can play a significant role in promoting your company. Want to know how? The simplest way customer do this is by referring your brand to their networks.
When you pack your products in catchy custom sleeve packaging you can easily make the customer fall in love with your brands. And it is in the human psyche that they tell others about their good experience. So you can make the customers tell the world about your brand by the use of enticing boxes. You can add discount coupons in the retail packaging boxes or you can give discounts with referral signups of your previous customers to increase your customer turnout.
- Sustain Attention With Sustainability
You can sustain the attention of the consumers via custom printed sleeve packaging. Today people of all ages pay high attention to the sustainable aspect of packaging. As a brand, now it is high time to replace your old packaging ways with a sustainable option.
In the new year of 2024, you should aim as a brand to reduce the carbon footprint of your company. This is your moral duty to incorporate sustainability in your product packaging. It will also help you in grabbing the attention of climate-conscious individuals who believe in conscious consumerism and climate safety.
Why it is high time to change the marketing strategy?
As we know the year 2023 is almost at the end and we are left with the few days of this year. Now with the start of the new year, all brands will focus on their new marketing strategies with the new year ahead. As people make New Year’s resolutions you should make New Year’s marketing strategies to make the year 2024 the best year for your brand growth from the inception of your company till now and when one can get an economical way of brand promotion in the form of packaging then you must never stop.
The five ways in which sleeve boxes will help prove as an effective marketing strategy will take your business to skyrocketing success. The investment in boxes at the right time and at the right place can open the horizons of success for a company.